Marketing has a lot to answer for when it comes to the fitness industry. I’m often left wondering who would fall victim to such scams?
But in a world of billions of people, if your exposure is high enough, you are bound to bait a few dud fish.
Introducing the Shake Weight
Ok, so the Shake Weight has been around since the start of the year, but many of us may have not been made privy to it’s Awesomeness™.
“The rapid short and powerful thrust of the shake weight ignites muscular activity in your entire upper body!”
Uhmmmm no. No it doesn’t ya jack-ass.
Apart from it’s obvious taboo issues, this device claims to have you looking like the ripped male models within it’s commercials in a matter of no time.
That’s what everyone else gathered from it right?
If there was to be an inkling of truth in the ad, the models contained within would be overweight and clueless or have a model who shakes the Shake Weight in unison with his/her tuck-shop-lady-arms. We would THEN change the channel in disgust or forward the video to our friends.
But because a would-be male fitness model of the year contender is furiously jerking the Shake Weight through the air and becoming seemingly exhausted at his 6 minute workout, we are all mesmerized and consequently, pull out our credit cards to order.